Blog 3

Well I haven't been in class this past week because I had the Flu. So I don't know what target market my group presented. However, the VALS survey is pretty accurate. I got Innovator Experiencer. Which I find as myself being those three things. I strive to experience things and be one of the people to be the first to wear things. With the VALS survey its suppose to tell you what your strengths are. So you can find the best job that suits you.

Victoria's Secret had an interesting beginning from the very start. In 1977 Roy Raymond was embarrassed to go and buy lingerie for his wife in public and in the whole departmental store setting, so he decided to create a store that would allow men to shop for their wives without feeling that way. He opened the first store in San Francisco, CA in a shopping center. The walls of the store had wood paneling and Victorian lighting and so not to confuse men they had matching bras and panties in frames around the store and all they had to do was get a sales associate to get the right size from the back. In 1982 the store was sold to the company The Limited and was placed in malls all around the United States. The stores look was kept in the same style with of course little changes over time to keep up with the times. Soon the store began to add things such as perfume and woman's wear. Also in the 1990's the store started using supermodels to show off the lingerie they were selling. Becoming the most famous spokes models for any store. Now there are 1,000 stores around the United States and still growing.